PSYC 2P30 Chapter Notes - Chapter 9: Reciprocal Liking, Physical Attractiveness, Finings

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The person next door: the propinquity effect: festinger,schachter, and back (1950) look at the propinquity effect. Look at various student living in an apartment. The results showed that attraction and propinquity rely on physical distance and functional distance (how likely you are to cross paths: propinquity works because of familiarity and the more exposure effect. More exposure effect the more exposure we have to a stimuli, the more apt we are to like it: we associate positive feeling with familar things. Example comfort foood: moreland and beach 1992. Planted a female in a large university classroom. The female did not interact with either professors/students. The female would differ in the number of class (15-0 classes) At the end of the semester students were asked to rate how much they like/attractive. We tend to believe that people who are similar to us will like us more. They provide validation to our views and thinking.

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