SOCI 1F90 Chapter Notes - Chapter 21: Mcdonaldization, Rationality, Uptodate
1 Mar 2016
School
Department
Course
Professor
Document Summary
Chapter 21: enchanting mcuniversity: toward a spectacularly irrational university. Of simulations, or elaborate fakes, designed to amaze and delight consumers. Online classes: universities have made many efforts to manipulate time and space in order to seem more spectacular, can be taken at any time or place. Simulation, implosion and the manipulation of time and space. What the university needs to do is to seek in various ways to make the seemingly unspectacular spectacular. Personal, direct, intensive contact between professor and student. In contrast to increasing mcdonaldization, these solutions involve the use of nonhuman technologies to enhance human technology. Personalize connection: not replacing human tech, but enhancing it, with a tap on the keyboard, a professor can bring up the name of any student anywhere in the class and call on that student by name. Discussing one element of mcdonaldization: increasing control through the substitution of nonhuman for human technology.
