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Chapter 4

BUSI 2301 Chapter Notes - Chapter 4: Product Liability, Computer-Aided Design, Quality Function Deployment


Department
Business
Course Code
BUSI 2301
Professor
Inder S Mann
Chapter
4

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CHAPTER 4: Product and Service Design
A. Design for success
-The essence of any organization is the products and services it offers
-Product and service design is a major factor in the success of the org
oCost
oQuality
oTime to market
oCustomer satisfaction
oCompetitive advantage
-Trends in product and service design
oCustomer satisfaction
oReducing time to produce and introduce new products on the market
oThe organizations capabilities to produce or deliver the item
oEnvironmental concerns
oDesigning products and services that are “user friendly
-Four elements are used to create new products
oProduct approval committee – top mgmt. directs development activities
oCore teams – teams to plan and lead
oPhase reviews – core team progress reviewd
oStructured dvlpmt process – uses project mgmt. techniques
-Phases
oIdea generation
oBuild a business case: mrkt + competitor analysis
oDvlpmt: voice of the customer

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oProduction process design
oLaunch
-Concurrent engineering: team based approach of simultaneously designing
the product and process
B. Sources of Ideas
-Ideas for new products can come from a wide range of sources
oEmployees
Mrkting
R&D
oCustomers
Surveys or focus group
oCompetition
Reverse engineering their stuff
oSuppliers
C. Issues in product and service design
A) Life cycles
a. Incubation
b. Growth
c. Maturity
d. Saturation
e. decline
B) Standardization
oAdvantages
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