COMS 4502 Chapter n/a: September 21st Reading
21 Sep 2016
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Document Summary
The future of content marketing: how people are changing the way they read, interact, and. Technology innovation has enabled incredible changes in the human behaviour. People have dramatically increased content consumption on the three most popular social networks in the last two years: facebook (+57% increase, twitter (25% increase, linkedin (21% increase) These networks have notably doubled down on content in the last few years to capture and retain the attention of their users, and it appears the playbook is working. We also see that use of mobile notifications have also increased substantially (34%) In contrast, traditional content aggregators are seeing much slower growth in usage compared to 2 years ago. As facebook and other social network start to dominate with content, marketers need to ensure their content is on these networks. Likewise, your technology stack must support mobile responsiveness for mobile browsers that find your content directly.
