PSYC 1001 Chapter Notes - Chapter 1: Radical Behaviorism, Artificial Neural Network, Phi Phenomenon

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Psychology: science that studies behaviour and the physiological and cognitive processes that underline it, and it is the profession that applies the accumulated knowledge of this science to practical problems. Psyche (soul) + logos (study of a subject)= psychology ( = symbol for psych) Science= empirical, determine universal laws about behaviour. Clinical) application of psychology to everyday problems or psychological disorders. Determine whether observations apply to majority or individual. Many different lenses/ approaches to human behaviour to understand. Approach to psychology dependent on views of the era (cultural influence) Culture: widely shared customs, norms, institutions, etc. that are socially. Behaviour is shaped by cultural heritage: passed down across generations. Mostly invisible (ideals, attitudes, beliefs, unspoken rules) Nature vs. nurture not all or nothing. Many commonalities, but experience of senses slightly different. People"s experience of the world is highly subjective: Fixed: no matter the level of effort, abilities stay largely the same. Experiment: business school grads run simulated company.

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