MARK 201 Chapter Notes - Chapter 3: Consumer Product Safety Act, Competition Bureau (Canada), Marketing Ethics
14 Dec 2016
School
Department
Course
Professor
MARK 201
Chapter 3
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Sustainable Marketing, Social
Responsibility and Ethics
Sustainable marketing
Sustainable marketing: socially and environmentally responsible marketing that meets the
present needs of consumers and businesses while also preserving or enhancing the ability of
future generations to meet their needs
Social criticisms of Marketing
Marketing’s impact on consumers
-High prices
•High cost of distribution
•High advertising and promotion costs
•Excessive markups (amount added to the cost price)
-Deceptive practices: lies in an advertisement or packaging about a product
-High-pressure selling
-Shoddy (bad quality), harmful or unsafe products
-Planned obsolesce: products become obsolete before they should actually need replacement
Consequences of deceptive practices
-Legislative penalty from Competition Bureau
-Ontario’s Consumer Protection Act
-Canada Consumer Product Safety Act
Marketing’s impact on society as a whole
-False wants and too much materialism: people are judged by what they own and not what
they are, so they buy too much
-Too few social goods: overselling private goods (like cars for example) require more public
services (roads, police services, parking spaces…)
-Cultural pollution
Marketing’s impact on other businesses
-Acquisition and shrinking of competitors
-Creating barriers to entry
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