COMM 222 Chapter 3: COMM-222-Chapter-3 Diversity
6 Feb 2017
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Document Summary
The changing workplace: the canadian population and labour force is becoming increasingly multicultural and multiethnic, the number of visible minorities in canada is expected to double by 2017. In less than a decade, 48 percent of the working-age population will be between the ages of 45 and 64. Provides competitive advantages better performance and higher stock prices. As diversity increases, the cost of integrating workers will increase. Therefore, by accepting them for who they are, that cost is minimalized and a cost advantage is created over those that don"t want to accept diversity. : best candidates attracted, more positive employee attitudes, better retention: marketing. Better understanding and service of customers, more positive org image. Different perspectives leads to more creative decision making. More critical analysis of issues leads to better problem solving. Flexibility system more fluid, able to react to environmental changes.
