COMM 222 Chapter Notes - Chapter 11: Bounded Rationality, Cognitive Bias, Confirmation Bias
1 Apr 2017
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Decision making - process of developing commitment to some course of action. Process involving more than final choice among alt. s (want to know how decision reached) Problem - perceived gap between existing state and desired state. Well-structured problem - existing/desired states clear & how to change states obvious. Program - standardized way of solving problem. Ill-structured problem - existing/desired states unclear & desired state way unknown. 1: search for relevant info, develop alternative solutions to problem, evaluate alternative solutions, choose best solution. 6: monitor and evaluate chosen solution implement chosen solution. The compleat decision maker a rational decision-making model. Perfect rationality - decision strategy that is completely informed, perfectly logical, and oriented toward economic gain. Bounded rationality - decision strategy that relies on limited info and reflects time constraints and political considerations. Framing - aspects of presentation of info about problem assumed by decision makers. Cognitive bias - tendency to acquire and process info in error-prone way.
