COMM 222 Chapter 11: CHAPTER 11

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The process of developing a commitment to some course of action. It involves a choice among several action alternatives. It involves a commitment of resources (such as time, money, or personnel) Decision making can also be described as a process of problem solving. A problem exists when a gap is perceived between some existing state and some desired state. In this case, the decision-making process involves the perception of existing state, the conception of the desired state, and the steps that the chairperson takes to move from one state to the other. A problem for which the existing state is clear, the desired state is clear and how to get from one state to another is fairly obvious. These problems are simple, and their solutions arouse little controversy. Organizations attempt to program the decision making for well-structured problems. A program is a standardized way of solving a problem.

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