COMM 320 Chapter Notes - Chapter 3: Surveymonkey, Intelligent Input Bus, Key Management
23 Oct 2016
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Feasibility analysis: process determining if a business idea is viable: product feasibility, industry/market feasibility, organizational feasibility, financial feasibility. Primary research: collected by persons completing analysis, first-hand. Concept statement: 1-page description of a business, distributed to people who are asked to provide feedback. There are two steps to assessing product/service demand: administer a buying intentions survey, conduct library, internet, and gumshoe research. Buying intentions survey: an instrument that is used to gauge customer interest in a product or service. It consists of a concept statement or a similar description of a product or survey with a short survey attached to gauge customer interest, should not be the same person who answered concept test survey. Internet sites like surveymonkey make administering a buying intentions survey easy and affordable. Library, internet, and gumshoe research: the second way to assess the demand for a product or service is by conducting library, internet, and gumshoe research.
