COMM 320 Chapter Notes - Chapter 8: Sports Drink, Regression Analysis, Financial Statement
23 Oct 2016
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Assessing a new venture"s financial strength and viability. How a new venture tracks its financial progress through preparing, analyzing: financial management. Financial management deals with two things: raising money and managing a company"s finances in a way that achieves the highest rate of return. Regardless of the quality of a product or service, a company can"t be viable in the long run unless it is successful financially. Money either comes from external sources (such as investors or lenders) or is internally generated through earnings. Financial management deals with question such as the following: How a new venture forecasts future income and expenses by preparing pro and maintaining past financial statements. forma (or projected) financial statements. Are there ways we can partner with other firms to share risk and reduce the. Overall, are we in good shape financially: financial objectives of a firm, profitability: is the ability to earn a profit.
