ECON 208 Chapter Notes - Chapter 9: Longrun, Average Variable Cost, Perfect Competition
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ECON 208 Full Course Notes
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Competitive behaviour the degree to which individual rms actively vie with one another for business. Market power the ability of a rm to in uence the price of a product of the terms under which it is sold. Perfect competition a market structure in which all rms in an industry are price takers and in which there is freedom of entry and exit from an industry. Homogenous product every unit of the product is identical to every other unit, in the eyes of purchasers. Price taker a rm that can alter its rate of production and sales without affecting the market price of its product. Total revenue (tr) total receipts from the sale of a product. Average revenue (ar) market price when all units are sold at the same price; total revenue divided by quantity sold. Marginal revenue (mr) the change in a rm"s total revenue resulting from a change in its sales by one unit.