ECON 230D1 Chapter Notes - Chapter 2: Complementary Good, Opportunity Cost

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Potential consumers decide what they buy on the basis of valuations of the attributes of goods and services they desire. Ex 1: when making a deal on oil, the security of supply has to be included in the cost of the transaction. While oil from venezuela may be cheaper than oil from the netherlands, property rights in venezuela are much more insecure. During black friday the costumers account for the low prices of the goods plus the opportunity cost of their time waiting in line. Complementary goods or services are jointly consumed with another product (e. g. sugar and coffee). Substitutes are goods or services that may be consumed instead of a product (e. g. apple instead of microsoft software). All these factors influence the price of a product to a degree where they can change the whole relationship between the price and the demand. The demand curve indicates for a specific product how much demand there is for a given price.

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