GEOG 307 Chapter Notes - Chapter geodemographics: Credit Score, Spatial Analysis, Micromarketing
8 Feb 2020
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Reading 2: gis, geodemographics and spatial modeling in the uk financial service industry. Nature and use of geodemographics and to demonstrate how spatial analysis can empower both the financial service industry and current geodemographics products in particular. Alternative methods should be made available alongside standard geodemographic products so that organizations can make the most of modern marketing and site location techniques. Demography: study of population types and their dynamics (and how it varies by geographical location) Type of data used most important is census government data: use a clustering algorithm varies according to the selections of the products and is not always published, subjective operation. Applications of gis and geodemographics in financial services. Use of geodemographic packages in financial services and how they are used in conjunction with gis. Involves determining which sorts of people live in the local area where they live what sorts of lifestyles and aspirations, they have.
