CMST 2PR3 Chapter Notes - Chapter 1: Organizational Communication, Hype Man, James E. Grunig
28 Dec 2017
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Publics: a group of people with shared interests related to the organization. An organization"s publics either have an effect on the organization, are affected by the organization, or both. General public: refers to everyone in the world. The general public doesn"t help us with strategy, and it doesn"t help us identify any real people with whom we want to communicate. Organization: a group of people organized in pursuit of a mission, including businesses, non-profits, ngos, government agencies. Nongovernmental organizations (ngos): simply any group of people organized to pursue a mission. A group of people organized at the local national or international level often serving humanitarian functions and encouraging political participation. many ngos work closely with the united nations. 1984 james grunig and todd hunt the management of communication between an organization and publics. Management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends .
