CMST 2PR3 Final: CMST 2PR3 Chapter 1-2: CMST 2PR3 Chapter 1-: 2PR3 Textbook Notes
7 Nov 2018
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Document Summary
De ning public relations: in public relations, publics are groups of people with shared interests related to organizations. General public: a non speci c term referring to everyone in the world, making meaningless in strategic communication and relationship building. Organization: a group of people organized in pursuit of a mission, including businesses, non pro ts, ngo"s, clubs etc. Non-governmental organization: a group of people organized at the local, national or. Spin: disingenuous strategic communication involving skewed interpretation or presentation of information. Greenwashing: when an organization spends more resources claiming to be green through publicity, advertising and marketing than actually implementing practices that minimize environmental impact. Proactive: a management style that is anticipatory, change-oriented and self-self- initiated to improve the organization"s environment and its future. Management function: part of an organization involved in its overall leadership and decision- making, guiding how the organization operates in its environment, rather than merely following the instructions of others.
