COMMERCE 1BA3 Chapter 4: 2BA3-Chapter4.docx

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Values: a broad tendency to prefer certain states of affairs over others. Preference aspect: values have to do with what we consider good and bad. Are motivational, since they signal the attractive aspects that we try to avoid or change. They signal how we believe we should or not should behave. Broad tendency: values are very general and that they do not predict behaviour in specific situations very well. Hold them structured around factors such as achievement, power, autonomy, conformity, tradition, and social welfare. These generations are of course demarcated by being of different ages, but they are also distinguished by having grown up rather different socialization experiences. Dutch scientist questioned over 116 000 ibm employees located in 40 countries about their work related values. Power distance: the extent to which society members accept an unequal distribution of power. Uncertainty avoidance: the extent to which people are uncomfortable with uncertain and ambiguous situations.

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