COMMERCE 2MA3 Chapter Notes - Chapter 5: Retail, Web Analytics, Organizational Culture
29 Sep 2016
School
Department
Course
Professor
Document Summary
Business-to-business (b2b) marketing: refers to eh process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. B2b marketing involves manufacturers, wholesalers, retailers, and service firms that market goods and services to other businesses but not to the ultimate consumer. Just like organizations that see directly to final consumers in b2c transactions, b2b firms focus their efforts on serving specific types of customer markets to create value for those customers. Basically, manufacturers, resellers, institutions, and governments are involved in b2b transactions. Manufacturers or produces: buy raw materials, components, and parts that allow them to manufacture their own goods. Europe) own and distribute audi, bentley, bugatti, lamborghini, seat, skoda, scania. B2b companies are demanding, as a condition fro doing business, that suppliers demonstrate social responsibility by putting in place in place policies and practices to reduce their carbon footprint.
