COMMERCE 2MA3 Chapter 7: Chapter 7 –marketing research
6 Nov 2016
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Document Summary
75% of global manufactures business initiatives rely on virtual solution tools for testing. Large companies such as proctor and gamble (p&g) rely on this. Set of techniques and principles for systematically collecting, recording, analyzing and interpreting date that can aid decision makers involved in marketing goods, services or ideas. Research is also about analyzing the data and interpreting it. The market research process: define research problem and objectives, design the research plan, collect data, analyze data and develop insights, present action plan. What is the preference they have, how far are the places are from each other that have food. Any food restrictions, and if they can be accommodated. Data can be collected from many different sources, including both secondary and primary sources. All of the following is true except a data collected before. Can be free or very inexpensive to obtain.
