COMMERCE 2MA3 Lecture 9: Chpter 7 Lecture Notes
20 Sep 2016
School
Department
Course
Professor
Document Summary
75% of global manufacturers" business initiatives rely on virtual solution tools for testing. When conducting research researchers should assure respondents information they provide will be confidential because customers will be more likely to provide honest responses. Determine type of research necessary to collect the data. Secondary data is data that can be collected for another purpose. It can come from your own company and still be secondary data. Now you can describe, explain, predict &/or evaluate a particular situation (have open ended questions=qualitative data) & then use it to develop insights. Prepare the results: submit a report and present the results. Should not be more than 10% of the report. The exec should be able to read it in 5-10 minutes maximum. 70-80% will read the exec summary, the summary needs to be enticing enough to read the full thing. It will highlight objectives of report, highlight recommendations and what is likely the benefits will get if it does it.
