COMMERCE 3MB3 Chapter Notes - Chapter 15: Communications System, Media Play, Roland Barthes
10 Feb 2018
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Document Summary
Cultural selection: many possibilities initially compete for adoption; most drop out of the mix as they make their way down the path from conception to consumption. Designers, manufacturers, and merchandisers who can anticipate what consumers want will succeed in the marketplace. Culture production system (cps): the set of individuals and organizations responsible for creating and marketing a cultural product. Cultural gatekeepers: filter the overflow of information and materials intended for consumers. This set of agents is known as the throughput sector. Consumerspace: in which customers act as partners with companies to decide what the marketplace will offer. This approach is most prevalent in high-tech industries that routinely invite their most experienced and knowledgeable customers (or lead users) to suggest ideas. Art product: is viewed primarily as an object of aesthetic contemplation without any functional value. Craft product: (e. g. , a ceramic ashtray or handcrafted fishing lure), in contrast, is admired because of the beauty with which it performs some function.
