PSYCH 1X03 Chapter Notes - Chapter 5: Stroop Effect, Sensory Memory, Working Memory

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13 Nov 2016
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Flashbulb memories: vivid experiences and memories, almost as if a person is looking at a photograph of a moment locked in time. We remember what we pay attention to and our attention is shaped by what we remember. Cocktail party effect: when engaged in a certain task our attention is still able to attend to relevant stimuli, such as our name being called, from the background of our focus. Dichotic listening paradigm: headphones are worn so that one message can be presented to one ear and a different one in the other. The participant is instructed to repeat the attended message without interference with the message from the unattended ear. The semantic message is remembered, however, some information is still processed in the unattended ear (pitch, voice, etc). A two-way flow of information guides our attentional selection. Bottom up: attention is guided by salient stimuli or environmental changes; automatic.

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