PSYCH 3CB3 Chapter Notes - Chapter 1,2,3: Implicit-Association Test, Likert Scale, Impression Management
15 Oct 2018
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Attitude is an overall evaluation of an object that is based on cognitive, affec information. is an evaluative judgement about a stimulus object. Attitude objects can be anything that is liked or disliked. To find out how opinions are formed, changes and measured. Researcher constructs a set of belief statements that are relevant measured. Judges are asked to order these statements along a scale containi. The belief statements are given to the individuals whose attitudes. Belief statements are written to indicate either a favourable or unf. Typically low score is negative and high score is positive. Respondents are given a set of bipolar adjective scale which has a. Typically participant is seated in front of a computer and a word p good or bad. If they respond fast it means they either really like it or really hate. Similar to ep however they participants respond to adjectives a.
