PSYCH 3CD3 Chapter Notes - Chapter 4: Walter Lippmann, Vise

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Plous and williams found that 58. 9% of respondents believed there was at least one innate difference between whites and blacks. Cognitive function: allow us to simplify and reduce complex info to a manageable size. Ego defensive function: stereotyping others helps us feel better about ourselves. Social function: help us t in and identify with our own group. Group level functions of stereotypes: group justi cation function: stereotypes protect the status of the group as a whole. Rooted in tajfel"s social identity theory - we derive part of ourselves from our group membership. Often over exaggerate difference between our group and another in order to strengthen social identity. Hold pos stereotype for in group and neg for out group. People often endorse stereotypes of their own group as well. Changes in existing social context would also change existing stereotypes. Princeton trilogy- consistency in stereotypes of princeton students over 3 generations of students.

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