SOCIOL 1A06 Chapter Notes - Chapter 6: Interactive Media, Critical Theory, Canadian Identity
6 Jun 2016
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Bringing together by establishing shared meanings and understandings between groups and individuals. Mass media: flows are unidirectional (i. e. television to radio to customers) Interactive media: flow goes back and forth between people (i. e. facebook, twitter) Technological theories: different media technologies determine social perceptions, interactions and institutional arrangements. Critical theorist: social values, interests and conflicts shape the technological development, use and impact of media. Time based media: models of communication that endure over time but are relatively immobile across space (i. e. writing on stone: strong sense of culture and custom. Space biased media: cover much greater space but are less durable over time (i. e. writing on paper: assist territorial expansion. Tvs are more socially inclusive than print and shrinks social distance and time. Creates a global village mcluhan: however has been criticized for saying technology shapes social change and not by conscious human action.
