SOCPSY 1Z03 Chapter Notes - Chapter 7: Classical Conditioning, Observational Learning, Signify

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 1Z03
• Professor: Paul Galvin

Document Summary

Attitude: a predisposition to respond to a particular object in a generally favourable/unfavourable way. A perso(cid:374)"s attitudes i(cid:374)flue(cid:374)(cid:272)e the (cid:449)a(cid:455) i(cid:374) (cid:449)hi(cid:272)h he/she per(cid:272)ei(cid:448)es a(cid:374)d respo(cid:374)ds to the (cid:449)orld. Influence attention (person who likes yankees is more likely to notice news stories about them. Influence behaviour (person who thinks drinking age should be lowered is more likely to drink before their 21st birthday) A(cid:374) attitude e(cid:454)ists i(cid:374) a perso(cid:374)"s (cid:373)i(cid:374)d (cid:894)a (cid:373)e(cid:374)tal state(cid:895), e(cid:448)er(cid:455) attitude is a(cid:271)out so(cid:373)ethi(cid:374)g, the (cid:862)o(cid:271)je(cid:272)t(cid:863) of the attitude. The components of an attitude (cid:862)m(cid:455) hu(cid:373)a(cid:374) se(cid:454)ualit(cid:455) (cid:272)lass is reall(cid:455) (cid:271)ori(cid:374)g(cid:863) this attitude has three (cid:272)o(cid:373)po(cid:374)e(cid:374)ts: beliefs or cognition, an evaluation, a behavioural predisposition. Cognition: an attitude is based on a set of cognitions or knowledge structures associated with the attitude object. Often we cannot prove whether particular beliefs are true or false. Evaluation: an attitude has an evaluative or affective component.