COMM 200 Chapter Notes - Chapter 12: Operations Management, Workflow, Knowledge Management
24 Dec 2016
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Document Summary
For a business to be truly successful, the organization must develop and maintain efficient and effective operational processes that deliver to the marketplace the products or services the organization offers. Successful organizations understand the interconnectivity of strategy, business structure, and operations, and seek to ensure that all three are integrated into the decision-making process and that structure and operations are aligned and in support of the organization"s strategic intent. The big picture: mission, vision, and corporate strategy, business strategies and tactics, business systems development, operations execution, customer interaction and sales. What ultimately creates advantages for an organization within its competitive market environment is the ability of the management team to transfer such strategic intent through the decision-making structure and into the effective execution of operational processes. Operations management: effective design, development, and management of the processes, procedures, and practices embedded within an organization"s business system for the purpose of achieving its strategic intent.
