CMN 210 Chapter Notes - Chapter 10: Mass Marketing, Out-Of-Home Advertising
29 Mar 2017
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Advertising and the metabolism of the city: urban space, commodity rhythms. Environment and planning d: society and space, 24(4), 615 - 632. https://cas. ryerson. ca/login?service=https%3a%2f%2flogin. ezproxy. lib. ryerson. ca%2flogin%3fqurl. Advertising and the metabolism of the city: urban space, commodity rhythms - anne m cronin. Advertising in public urban spaces is significant. Cities are able to advertise and market themselves as tourist locations. Spatiality of the city and its spaces. Las vegas is a city in which interface symbols and signs are integrated into buildings that illuminates the landscape. Bright shiny advertisements become the landscape of the city. So that without the signs there is no place". Urban semiotics describes the city space as sign systems. These ads target those who move in/out and around the city. The words on the ads are rarely read. The ads align with the daily work and travel routes of individuals, each as connecting with its viewers.
