CMN 305 Chapter Notes - Chapter 1: Arab Spring, Marketing Communications, Robert Heilbroner
18 Jan 2016
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Document Summary
The practice of public relations cmn 305. The combo of pr and social media has revolutionized the way organizations and individuals communicate to their key constituent publics around the world. Arab spring of 2011: a wave of demos, sparked by pr messages on social media brought down dictators throughout the arab world. The public is bombarded with nonstop messages of every variety the challenge for a communicator is to cut through this clutter to deliver an argument that is persuasive, believable and actionable. Today, pr is a growth industry o o o o o o o. In the us, pr is a multibillion dollar business with 320,000+ pros, expected to grow by 21% from 2010 to 2020 -- organizations want to tell their stories. The international pr association boasts a strong membership in more than 80 countries. 250 countries and universities in the us and many more overseas offer a pr sequence or degree program.
