CMN 306 Chapter 9: Lundgren Textbook-Chapter 9
15 Aug 2015
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Messages help focus all communication participants on the most important info and how to convey it. Care communication: convey the essential nature of a risk and what people can do to avoid or reduce it. Consensus communication: a stakeholder group may want to develop its own messages when recommending policy or actions to be taken by decision makers. Crisis communication: making all organizational participants aware of the key messages can make recovery actions more effective, reduce confusion, and increase organizational credibility and are important for media spokespeople and phone hotlines. Not manipulative or a substitute for audience analysis or public participation. Framing: how risk info is presented, how info is framed can affect people"s reaction to it or the conclusions they draw from it. No risk: it is tempting to craft messages that claim there is nothing to fear, however, no risk assessment is without uncertainty and nothing is ever completely without risk.
