CMN 314 Chapter Notes - Chapter 14: Slippery Slope, Ad Hominem, Pathos
26 Aug 2016
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Audience"s perception of whether a speaker is qualified to speak on given topic. Initial credibility - credibility of a speaker before they start to speak. Derived credibility - credibility of a speaker produced by everything they say and do. Terminal credibility - credibility of a speaker at the end of a speech. Create common ground: technique in which speaker connects themselves with values, attitudes, or experiences of the audience. Name used by aristotle for the logical appeal of a speaker. Reasoning from specific instances: reasoning moves from particular facts to general conclusion. Reasoning from principle: reasoning moves from general principle to specific conclusion. Casual reasoning: reasoning that seeks to establish relationship between cause and effect. Analogical reasoning: reasoning in which speaker compares tow similar cases and infers that what is true for the first is also true for the second. Name used by aristotle for emotional appeal.
