CMN 314 Chapter 13: CMN 314 – Chapter 13

• School: Ryerson University
• Department: Communication
• Course: CMN 314
• Professor: Gaye Savage

Document Summary

Process of creating, reinforcing or changing people"s beliefs of actions. Question of fact: question about the truth or falsity of an assertion. Question of value: question about the worth, rightness, morality of an idea or action. Question of policy: question about whether a specific course of action should be taken. Speaker"s goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy. Speaker"s goal is to convince the audience to take action in support of a policy. Burden of proof: obligation facing a persuasive speaker to prove that a change from current policy is necessary. Method of organizing speech where first main point deals with existence of problem and second main point presents a solution to the problem. Method of organizing speech where first main point identifies problem, second point analyzes problem and third main point presents a solution.