CRI 100 Chapter -: DAVIES - CREATIVE PRODUCERS AND PRODUCTS
14 Jan 2017
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CHAPTER 6 - CREATIVE PRODUCERS AND PRODUCTS
CREATIVE GOODS AND SERVICES: TANGIBLE AND INTANGIBLE
● great diversity of creative and cultural activities under C.I. - challenge for governments,
policymakers and international organizations
● professions/products of the creative industries are important area of economic
development across the world
● NESTA’s 4 ways of pursuing creativity
○ creative originals producers
○ creative content producers
○ creative experience producers
○ creative service producers
CREATIVE ORIGINALS PRODUCERS
● anyone who creates, makes or trades in original, rare and unique objects (crafts makers,
visual artists and designer-makers)
● work is valuable because others see it as creative, cultural value
● small-scale productions, one-offs, limited production runs
CREATIVE CONTENT PRODUCERS
● people in film, broadcasting (TV, radio), publishing, recorded music, interactive media
(games, mobile apps, online media)
● where creative content produces intellectual property
● protection on copyright and large scale distribution to mass-audiences
● revenue from sales, advertising or subscription - usually after a sig. initial investment
CREATIVE EXPERIENCE PROVIDERS
● people who make experiences for their audiences and clients
● performing artists (actors, dancers, musicians)
● anyone working in spaces that offer particular experiences (museums, galleries,
libraries, music venues, tourism, heritage)
CREATIVE SERVICE PROVIDERS
● services are a major part in advertising, architecture, graphic design, public relations,
promotion, production facilities
● earn their keep by “devoting time and intellectual property to other businesses and
organizations.”
● marketing agencies, advertising agencies, architecture practices, design agencies,
interactive agencies
BRANDING
● about differentiation
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Great diversity of creative and cultural activities under c. i. Challenge for governments, policymakers and international organizations. Professions/products of the creative industries are important area of economic development across the world. Anyone who creates, makes or trades in original, rare and unique objects (crafts makers, visual artists and designer-makers) Work is valuable because others see it as creative, cultural value. People in film, broadcasting (tv, radio), publishing, recorded music, interactive media (games, mobile apps, online media) Protection on copyright and large scale distribution to mass-audiences revenue from sales, advertising or subscription - usually after a sig. initial investment. People who make experiences for their audiences and clients. Anyone working in spaces that offer particular experiences (museums, galleries, libraries, music venues, tourism, heritage) Services are a major part in advertising, architecture, graphic design, public relations, promotion, production facilities. Earn their keep by devoting time and intellectual property to other businesses and organizations.
