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Chapter Ch. 3-4

CRI 100 Chapter Notes - Chapter Ch. 3-4: Thq, Sound Recording And Reproduction, Trade Union


Department
Creative Industries
Course Code
CRI 100
Professor
Dr.Louis Etienne Dubois
Chapter
Ch. 3-4

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CRI 100 10/17/16
Week 7 – Readings
Culturalindustries.ca - ch. 3-4
Ch. 3-newspapers and magazines: of crows + finches
o Newspapers are a dying trend.
o Daily newspaper is a product of three symbiotic genres (news, editorial opinion, advertising) of
content chasing one target market: the public.
o The newspaper provided a space to create editorial content that was both attractive to readers
and a platform to showcase for advertisers.
o Throughout the 20th century, the daily paper began to accumulate content to lure and occupy
readers (
eg.
crossword puzzles, horoscopes, advice columns, bridge columns, comics, etc.)
o By the end of the 20th century, the actual amount of news and opinion within a newspaper was
dwarfed by advertising content, generic service journalism and syndicated features.
à This was also an offspring of the Industrial Revolution.
o In the 20th century, North American newspapers succumbed to chain and conglomerate
ownership.
o The consistent policy concern: the concentration of ownership and corporate control throttling
the marketplace of information and opinion. à Proved how prominent newspapers once were. /
However, this no longer remains as a policy concern, as there is a fear that there will be no
longer anything left to own – concentrated, or not.
o Newspapers’ cultural place began to decline in the late 1950s due to the rise of the television.
à However, TV could not replace classified ads, nor could it match the local and regional
coverage offered by newspapers.
o Web-based advertising services cater to both local and global markets, in a way that newspapers
simply cannot (
eg.
eBay, craigslist). These online advertising services can be run by limited staff.
o Metropolitan newspapers remain at present a robust advertising vehicle – still a valuable means
of reaching consumers.
o In 2010, for the first time, online advertising revenues in Canada surpassed daily newspapers’
print advertising revenues.
o eBay, Kijiji, Craigslist, Amazon, LinkedIn have smashed the newspaper industry’s historical
monopoly on classified advertising and destroyed the foundation on which the 20th century
newspaper had been built. à The Web also brought new and specialized sources of information.
o The advent of online-advertising has permanently severed the union between editorial content
and run-of-press advertising.
o In our technological age, the industrial manufacture of physical copies of newspapers is wasteful.
o While the newspaper remains a prominent advertising vehicle, it is no longer a
necessary
one.
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CRI 100 10/17/16
Week 7 – Readings
o The decline of newspapers has revealed a new policy anxiety: that democracy cannot sustain
itself without the professional journalistic attention to contemporary affairs and civic institutions
provided by newspaper; democracy requires informed citizens; if the papers fail, government will
live in ignorance.
o The newspaper industry must transition from printed to digital.
o However, the industry is compelled to publish in both formats and shoulders production
expenses for two different media platforms of presentations.
o The true issue is how and in what form journalism will make the transition to a fully digitized
future.
o There are no longer costs associated with starting up a news outlet, thanks to laptops, tablets,
ereaders à all someone needs is a good idea.
o The
Huffington Post
proves it is possible to establish a purely digital journalistic publication
without the backing of a traditional media company.
o Magazines and newspapers as industries, are distinct:
- Magazines are not as time-sensitive as newspapersa three-day old newspaper is just
fire starter.
- Magazines are printed on higher quality stock, superior colour, glossy, durable.
- Magazines are more appealing as a medium for display advertising.
- Magazines are presented to the reader as a single, centre-stapled piece.
- Magazines are special interest publications, while newspapers are general interest.
o US competition has been a concern for magazines (but not really for newspapers).
o Support for the magazine industry has taken the form of tariffs on American competitors,
taxation policy and subsidies.
o While the number of Canadian magazines might be growing, the sales of individual titles are
experiencing decline.
Ch. 4-video games production: level up
o The “creative economy” can be roughly analyzed as “creative industries”, “creative class”, and
“creative city”.
o CI is a vast canopy covering among other sectors, film, music, fashion, architecture, design and
software (video games).
o The CI concept initially took root among governments anxious to counteract the economic
effects of the declining national manufacturing industries in the rise of globalization.
o Digital games were hacked into being a half-century ago in Cold War America.
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