CRI 100 Chapter Notes - Chapter 4-5: Motivation, Social Liberalism, The Affluent Society

• School: Ryerson University
• Department: Creative Industries
• Course: CRI 100
• Professor: Louis- Etienne Dubois

Document Summary

Managing creative work through release and control: myth of self-motivated creatures: chapter 4. In pursuit of creativity, today"s managers are encouraged to reject control and hierarchy in favour or release and individualism. Role of management is to enable the individual autonomy and self-actualization of the employee, not to control the workforce by setting limits and deadlines. Hierarchies are flatter, organizational cultures are self-consciously "casual" and man agers have removed their neck-ties. In this system of creative management or "soft control", managers seek to remove constraints in order to free individual workers to express themselves, to take risks and to challenge conventional thinking. New managerial ideology is based on economic liberalism, not social liberalism. Core assumption of the new management style is that "extrinsic" motivation - the external pressure to meet targets, expectations and criteria imposed from above - is less powerful and effective than. "intrinsic" motivation - the internal desire to complete a task to our own, not others" satisfaction.