ECN 104 Chapter Notes - Chapter 6: Complementary Good, The Immediate, Economic Equilibrium

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Price elasticity of demand: a measure of the responsiveness of buyers to a change in the price of a product or resource. Measure the degree to which demand is elastic or inelastic. Calculate the percentage change in quantity demanded between two points. Calculate the percentage change in price between two points. Use midpoint formula for calculating elasticity; average two prices and two quantities as reference points for computing percentages. Midpoint formula: a method for calculating price elasticity of demand or price elasticity of supply that averages the two prices and two quantities as the reference points for competing percent ages. Using absolute changes, choice of units will affect impression of buyer responsiveness: can falsely lead us into believe that demand is elastic when it is not. Percentages correctly compares consumer responsiveness to changes in prices of different products: we can sensibly compare consumer responsiveness to price increases by using common percentage increase in price.

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