ECN 104 Chapter Notes - Chapter 1: Macroeconomic Model, Marginal Cost, Marginal Utility

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23 Nov 2017
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1. 2: the economic way of thinking: whenever our wants are greater than the resources to meet those desires, we have an economic problem. It is the reality that gives economics their unique perspective. This is economic perspective or economic way of thinking which has several crucial and closely interrelated features. Scarcity and choice: the economic resources needed to make goods and services are in limited supply. Because these resources could be used in other production activities, they and the other goods and services that could have been produced are sacrificed in making the lunch available. Economics call these sacrifices opportunities costs: to get more of one thing, you forgo the opportunity to get something else. That sacrifice is the opportunity cost of the choice. Individuals look for and pursue opportunities to increase their utility: the pleasure, happiness, or satisfaction obtained from consuming a good or service. They allocate their time, energy, and money to maximize their satisfaction.

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