ECN 104 Chapter Notes - Chapter 7: Marginal Utility, Budget Constraint, Consistency

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23 Nov 2017
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The law of diminishing marginal utility: is that added satisfaction declines as a consumer acquires additional units of a given product. I(cid:374) a spe(cid:272)ifi(cid:272) spa(cid:374) of ti(cid:373)e o(cid:448)e(cid:396) (cid:449)hi(cid:272)h (cid:272)o(cid:374)su(cid:373)e(cid:396)s" tastes (cid:396)e(cid:373)ai(cid:374) u(cid:374)(cid:272)ha(cid:374)ged, (cid:272)o(cid:374)su(cid:373)e(cid:396)s can get as much of a particular good or service as they can afford. But the more of he product they obtain, the less hey want still more of it. Example: durable goods: consu(cid:373)e(cid:396)s" desi(cid:396)es fo(cid:396) a(cid:374) auto(cid:373)o(cid:271)ile, (cid:449)he(cid:374) the(cid:455) ha(cid:448)e (cid:374)o(cid:374)e, (cid:373)a(cid:455) (cid:271)e (cid:448)e(cid:396)(cid:455) strong, but the desire is less intense for a second car, and weaker and weaker for a third or fourth. Unless they are collectors, even the wealthiest families rarely have more than a half-dozen cars, although their income would allow them to purchase a whole fleet of vehicles. Evidence indicates that consumers can fulfill specific wants with succeeding units of a product but that each added unit provides less utility than the previous purchased.

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