ECN 104 Chapter Notes - Chapter 5: Demand Curve

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Elasticity: measures how much one variable responds to change in another variable. Numerical measure of the responsiveness of qd or qs to one of its determinants. Price elasticity of demand = % change in qd / % change in price. Measure the price sensitivity of buyers" demand. X dividing by start value b/c it gives you different ans depending on where you start (diff ans on a to b and b to a) (end price value start price value)/midpoint * 100% Price elasticity of demand depends on the availability of close substitutes, whether the good is necessity or luxury, how broadly the good is defined, whether we dealing with short run or long run. Variety of demand curves (5 classifications) =>see printed ppt. The flatter (steeper) the demand curve, the bigger (smaller) the elasticity. If the demand curve is inelastic, an increase (decrease) in price causes revenue increase(decrease)

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