ECN 104 Chapter Notes - Chapter 16: Average Cost, Monopolistic Competition, Imperfect Competition

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23 Jul 2016
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Many industries fall somewhere between the polar cases of perfect competition and monopoly. One type of imperfectly competitive market is an oligopoly. Oligopoly: a market with only a few sellers, each offering a product that is similar or identical to the products offered by other sellers. Monopolistic competition: a market structure in which many rms sell products that are similar but not identical. To be more precise, monopolistic competition describes a market with the following attributes: Many sellers: there are many rms competing for the same group of customers. Product differentiation: each rm produced a product that is at least slightly different from those of other rms. Rather than being a price taker, each rm faces a downward- sloping demand curve. Free entry and exit: firms can enter or exit the market without restriction. The number of rms in the market adjusts until iconic pro ts are driven to zero. Figure 16. 1 summarizes the four types of market structure.

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