ENG 520 Chapter Notes - Chapter 1: Semiotics
17 Nov 2016
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Ignoring a text also counts as a reaction. Rhetoric is the way that words influence people. Empty but persuasive words (cid:862)that"s a lot of rhetori(cid:272)(cid:863) Commonly held beliefs (e. g; it is important to look and smell nice) act as rhetoric in that consumers will go out and buy products to ensure they look and smell nice. A sign is something that induces you to think about something other than itself. Everything has this potential, therefore everything can be a sign. Commercials aim to attach ideas to a product. E. g: ideas of mystery and glamour attached to an ad for perfume. Things can act as signs in one of 3 ways: Iconically: from the word icon, iconic meaning. Iconic meaning can also be private, like if you see a picture of your grandmother, but (cid:455)our frie(cid:374)ds (cid:449)ho do(cid:374)"t k(cid:374)o(cid:449) (cid:455)our gra(cid:374)d(cid:373)other just see a pi(cid:272)ture of a(cid:374) elderl(cid:455) (cid:449)o(cid:373)a(cid:374)
