GMS 200 Chapter Notes - Chapter 7: Incrementalism, Retail, Netflix

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Ado Abdoulkadre

Document Summary

Competitive advantage: the ability to do something so well that one outperforms competitors. Sustainable competitive advantage: one that is difficult or costly for competitors to imitate. Cost and quality: strategy drives an emphasis on innovation and speed of delivery to market new ideas. Knowledge and speed: strategy drives an emphasis on creating a market stronghold that is protected from entry by others. Barriers to entry: strategy drives an emphasis on creating a market stronghold that is protected from entry by others. Financial resources: strategy drives an emphasis on investments or loss absorption that competitors can"t match. Technology: strategy drives an emphasis on using technology to gain operating efficiencies, market exposure or customer loyalty. Strategy: a comprehensive plan guiding resource allocation to achieve long-term organization goals. Strategic intent: focuses and applies organizational energies on a unifying and compelling goal. Ai to create above-average returns for investors. Returns exceeding those for alternative opportunities at equivalent risk.