GMS 724 Chapter Notes - Chapter 4: Fatalism, Ethnocentrism, Collectivism

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 724
• Professor: Lori Anne Heckbert

Document Summary

Culture: learned norms based on the values, attitudes, and beliefs of a group of people regulated by people cultural diversity. Every business employs, sells to, buys from, and is owned and. Another means of gaining global competitive advantage is fostering: by bringing together people of diverse backgrounds, perspectives, and experience, companies often gain a deeper knowledge of products and services and how to create and deliver them. Cultural collision: occurs when divergent cultures come in contact: when a company implements practices that are less effective, when a company"s employees encounter distress because of than intended difficulty in accepting or adjusting to foreign behaviours. Most cultural variables are universal, but the forms of these variables differ among cultures and not everyone responds to them in the same way. The idea of a nation provides a workable definition of a culture because the basic similarity among people is often both the cause and effect of national boundaries.