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Ryerson University
Information Technology Management
ITM 102
Carol Chauncey

CHAPTER 4: SOCIAL, ETHICALAND LEGAL ISSUES IN INFORMATION SYSTEMS Behavioral targeting and your privacy: You are the target (Article in beginning of chapter) - Online activity is tracked and ads are displayed depending on your activity - Behavioral targeting increases the efficiency of online ads by using information users reveal online and consumption information from offline sources - Increased use of behavioral targeting has drawn attention of privacy groups such as PIPEDA - The ethical and moral question is understanding what rights individuals have in their own personally identifiable Internet profiles. How much privacy are we willing to give up in order to receive more relevant ads? Ethics - Principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviors - Failed ethical judgments by management have occurred across a broad spectrum of industries - Can result in legal repercussions Five moral dimensions of the information age Information rights and obligations - What information rights do individuals and organizations possess with respect to themselves? What can they protect? Property rights and obligations - How will traditional intellectual property rights be protected in a digital society in which tracing and accounting for ownership are difficult and ignoring such property rights is so easy? Accountability and control - Who can and will be held accountable and liable for the harm done to individual and collective information and property rights? System quality - What standards of data and system quality should we demand to protect individual rights and the safety of society? Quality of life - What values should be preserved in an information- and knowledge-based society? What institutions should we protect from violation? Which cultural values and practices are supported by the new information technology? Basic concepts: responsibility, accountability and liability ­ Responsibility: Accepting the potential costs, duties, and obligations for your decisions ­ Accountability: Mechanisms for identifying responsible parties ­ Liability: Permits individuals to recover damages done to them ­ Due process: Laws are well known and understand, with an ability to appeal to higher authorities Professional Codes of Conduct ­ Promises by professionals to regulate themselves in the general interest of society ­ Promulgated by associations such as the o Canadian Medical Association (CMA) o Canadian BarAssociation (CBA) o Canadian Information Processing Society (CIPS) o Association of Computing Machinery (ACM) Information rights: Privacy and Freedom in the inte
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