LIR 100 Chapter Notes - Chapter Lustig & Koester: Masculinity, Femininity, Social Order
12 Feb 2017
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High-context cultures prefer to use high-context messages in which most of the meaning is either: implied by the physical setting. Presumed to be part of the individual"s internalized beliefs, values, norms, and social practices. E. g. of high context communication: interactions that take place in a long- term relationship between two people who are often able to interpret even the slightest gesture or briefest comment. E. g. of high context cultures: japanese, african american, mexican, and. Low-context cultures prefer to use low-context messages in which the majority of the information is vested in the explicit code. E. g. of low-context communication: computers will not accept or respond to instructions that do not have every space, period, letter, and number in precisely the right location. E. g. of low-context cultures: german, swedish, european american, and. High context culture has internalized meanings and there is a large emphasis on nonverbal codes (covert)
