MHR 405 Chapter 2: Chapter 2

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Values - concepts or beliefs that guide how we make decisions about and evaluations of. A framework for understanding values is to survey people. minnesota importance questionnaire f 20 work-related values. the study of moral values or principles that guide our behaviour, and inform us whether actions are right or wrong. Ethical values are related to moral judgments about right and wrong. We will be recognized as having professional standards. Our employees and agents will possess superior knowledge and skills for the benefit of our customers. By providing the highest quality products, services, advice, and sustainable value, we will ensure our customers receive excellent solutions to meet their individual needs. All of our dealings are characterized by the highest levels of honesty and fairness. We develop trust by maintaining the highest ethical practices. Our customers depend on us to be here in the future to meet our financial promises.