POL 128 Chapter Notes - Chapter 2: Canadian Content
5 Dec 2014
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Document Summary
The behaviour of the as media is shaped by number of filters to sort out the product that is likely to reach the consuming publics. It does not only support the status quo but distribute power in society, economy and help erode it. The economic filter: they must be able to sell a product that will attract enough customers to cover costs, operates mainly through the influence that advertising and industry structure have on the media product. The legal/regulatory filter: due to the number for indirect forms like complaints it may affect the content in print media, ensure that more canadian content reaches airwaves, subsidies paid to canadian film and tv producers. The technological filter: due to the advance in technology mass media is able to community to large audiences more effectively, tv has become the medium relied upon by most people for their knowledge of national and international events.
