Attitude a positive, negative, or mixed reaction to a person, object, or idea. Positive attitude, dual attitudes (ambivalence), indifference, and negative attitude. Attitude scale a multiple-ite(cid:373) (cid:395)uestio(cid:374)(cid:374)ai(cid:396)e desig(cid:374)ed to (cid:373)easu(cid:396)e a pe(cid:396)so(cid:374)"s attitude to(cid:449)a(cid:396)d so(cid:373)e o(cid:271)je(cid:272)t. Bogus pipeline a fake lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions. Facial electromyograph (emg) an electronic instrument that records facial muscle activity associated with emotions and attitudes. Resea(cid:396)(cid:272)he(cid:396)s (cid:272)a(cid:374)"t tell if so(cid:373)eo(cid:374)e has a positi(cid:448)e o(cid:396) (cid:374)egati(cid:448)e attitude (cid:271)y (cid:373)easu(cid:396)i(cid:374)g physiologi(cid:272)al a(cid:396)ousal. Implicit attitude an attitude such as prejudice that one is not aware of having. This test measures the speed with which people associate pairs of concepts. Implicit relational assessment procedure a way of measuring unconscious attitudes, similar to the iat, that focuses on cognition and specific relations rather than general associations. **self reported attitudes did not correspond with behaviour. Attitude toward a behaviour + subjective norm + perceived behaviour control intention behaviour.