RMG 434 Chapter Notes - Chapter 2: Supply Chain, Value Chain, Service Level
1 Oct 2018
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Chapter 2: supply chain performance, achieveing strategic fit and scope. In this case retailer is likely to end up with unhappy customers because of poor product availability. If a mismatch exists between what the supply chain does particularly well, and the desired customer needs the company will either need to restructure the supply chain to support the competitive strategy or alter its competitive strategy. Important to note each customer in a particular segment will tend to have similar needs whereas customers in a different segment can have very different needs. Implied demand uncertainty (idu) although several attributes have been described along which consumer demand varies, implied demand uncertainty is a single measure used to help define what the supply chain should do particularly well. Idu demand uncertainty imposed on the supply chain because of the customer needs it seeks to satisfy: demand uncertainty reflects the uncertainty of customer demand for a product.
