SSH 105 Chapter 14-15: MKT 100 - CH 14,15.docx

• School: Ryerson University
• Department: Social Sciences and Humanities
• Course: SSH 105
• Professor: Andrew Hunter

Document Summary

Integrated marketing communications (imc): represents the promotion dimension of the four. Ps; includes a variety of communication disciplines general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media in combination to provide clarity, consistency, and maximum communicative impact. Understanding how best to reach target consumers. Factors that affect the way consumers perceive the message. The sender: where the message originates; the sender must be clearly identified to the. Deceptive advertising: a representation, omission, or practice in an advertisement that is likely to mislead customers acting reasonably under the circumstances. The transmitter: an agent or intermediary with which the sender works to develop the. Encoding: the process of converting the sender"s ideas into a message; which could be. The communication channel: the medium print, broadcast, the internet that carries marketing communications. verbal, visual, or both. the message. The receiver: the person who reads, hears, or sees and processes the information contained in the message or advertisement.